Local SEO For Small Businesses
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Important Considerations when choosing your SEO Services Provider:
Understand the importance of our comprehensive and ethical SEO services to maximize online visibility.
Invest in a reputable company that offers white hat SEO strategies tailored to your industry needs.
Analyze ROI potential when selecting an SEO partner for long-term success with increased organic traffic and conversions.
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Local Map Pack Rankings Are Key
Local SEO, or optimizing search engine strategies for local businesses, stands as a pivotal factor for small enterprises aiming to be featured prominently in Google's Map Pack or the highest-ranking local search outcomes. This vital aspect of digital presence can starkly influence the triumph or downfall of a small business.
When individuals search for nearby establishments, they frequently turn to Google Maps or the map pack feature. Our research indicates that 48% of all Google searches are for local information, with nearly 30% of such searches leading to a purchase. Therefore, a strong Local SEO strategy is crucial for small businesses, as it can vastly improve their visibility and sales.
Historically, securing a prime spot in the Yellow Pages or phone directories was a substantial boon for local businesses, as these were the go-to resources for consumers seeking local services. Nowadays, Google has supplanted the Yellow Pages as the go-to resource, making a prominent position in the map pack just as critical as a top listing in the Yellow Pages once was.
Not having your business appear in the map pack can be detrimental because potential customers won’t be able to find your business when they search for businesses like yours on Google. According to a study by Google, “The probability of someone being interested in a business decreases rapidly with distance. For example, when looking for something nearby, seven out of ten visit a business within one day, and 28% of them end up making a purchase.” This can give a significant advantage to your competitors, who can rank higher in the map pack results.
The Trifecta of Local SEO Success:
Advanced Local SEO Tools
Our team uses advanced tools to make us hyper-efficient at optimizing Google Business Profiles. Combined with comprehensive checklists we don't miss a step.
All-in-One Solution
We provide an end to end solution for Local SEO / GBP Optimization. From Data Integration, Content Creation, and Review Acquisition and Monitoring.
Nonstop Updates
Not only do we update your Google Business Profile, we keep you updated as well. With on-time monthly reports on the KPI's that matter to your small business.
Ready For Map Rankings?
What is the Google Map Pack or Local 3 Pack?
The map pack feature on the Search Engine Results Page (SERP), also known as the "local 3-pack," showcases a list of nearby businesses relevant to a user’s search inquiry. Positioned prominently at the top of the search results, often above organic listings, this section provides the business’s name, location, contact details, and average user rating.
Designed for user convenience, the map pack enables swift discovery of local businesses that align with the user's search needs, offering immediate access to crucial details such as the business’s location, contact information, and customer ratings. Typically, the map pack displays three businesses, hence the "local 3-pack" moniker; however, the actual number of businesses shown might fluctuate based on the specifics of the user’s search terms and their geographical location. Additionally, the map pack incorporates a map pinpointing the businesses’ locations within the local vicinity.
Inclusion in the map pack requires businesses to maintain a verified Google My Business profile, which provides Google with verifiable details about their business, including the name, location, contact number, and operating hours. Google leverages this data to identify businesses that correspond to a user's search and to establish their ranking within the map pack. Businesses can enhance their visibility in the map pack by refining their website for local search engine optimization, integrating relevant local keywords, and motivating customers to post reviews on their Google My Business profile.
It is important to note that the map pack does not appear for every local search term. The criteria Google employs to decide which results populate the map pack are intricate and continually evolving, influenced by the search term, user location, and a multitude of other variables.
Expanded Digital Marketing Services
IN ADDITION TO SEO SERVICES, BUSINESSES CAN ALSO LEVERAGE OUR OTHER SERVICES:
MORE THAN JUST MANAGING SEO ACCOUNTS, OUR AGENCY ENSURES THAT YOUR BUSINESS’S DIGITAL MARKETING IS A SUCCESS.
THE FREEMAN AGENCY is one of the industry’s most trusted full service agencies.
GEORank™ Advanced Tools and Strategic Implementation
Introducing GEORank™, our state-of-the-art software designed to elevate the local SEO strategies of small businesses. This tool is a game-changer, enriching our Local SEO services by allowing businesses to see their search rankings mapped out geographically. This visualization provides an unparalleled perspective on how search results fluctuate with changes in location, local demographics, and searcher's proximity.
GEORank™ empowers businesses to pinpoint precise opportunities for growth and guides them in making informed decisions to bolster their local SEO initiatives. Whether the goal is to dominate search results in a particular area or to dissect the influence of various search terms and keywords, GEORank™ simplifies the process of accessing this crucial information. Our software generates a 7×7 grid of search outcomes, offering the flexibility to adjust the distance between grid points for either a detailed or broad view of the data.
For small businesses aiming to harness their local SEO and maximize their digital footprint, our Local SEO services integrated with GEORank™ present an ideal solution. With its robust analytics and visualization capabilities, you'll gain a deeper understanding of your local SEO performance, arming you with the knowledge to propel your business forward. Explore our Local SEO services complemented by GEORank™ and witness the transformative impact it can have on your business.
3 Things YOU Can Do Today To Improve Your Local SEO
It’s important to note, there are other measures to take that can help elevate your position in map pack rankings. These include enhancing your site's technical SEO, securing your business's presence in local directories, and producing content tailored to your locale. It's also critical to periodically review and refresh your details on your Google My Business profile, especially since Google's algorithm updates may shift the way businesses are ranked. Keeping pace with the most recent trends and adhering to best practices is imperative.
Below are three practical steps that companies can implement to fortify their map pack rankings:
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Make sure that your business’s name, address, and phone number (NAP) are accurate and up-to-date on your Google Business Profile, and add as much information as possible about your business, such as hours of operation, services offered, and photos.
Our service does this for you if you need help.
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Encourage your customers to leave reviews on your Google Business Profile. Positive reviews can improve your prominence and help to boost your map pack rankings.
We provide a software tool to all of our GBP Optimization clients called ValuedInput that helps collect reviews through email and SMS (text) messages.
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Regularly updating your Google Business Profile with content that your prospective customersare searching for is incredibly helpful to improving your GBP positioning in Google Maps and in the Local Pack.
Weekly updates about your products and services as well as occasional updates about sales, promotions and events can all be GREAT tactics to help your rankings.
Does Your Site Require A Local SEO Analysis?
“One cannot manage what one does not measure. Local SEO—specifically GBP Optimization—is one of our most effective services, with the best ROI.”
KPI's Are Key To Holding Your SEO Company Accountable
At THE FREEMAN AGENCY, we recognize the significance of tracking the effectiveness of local SEO strategies for small enterprises. Consequently, we employ a range of key performance indicators (KPIs) to assist our clients in monitoring their advancement and pinpointing opportunities for enhancement.
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We monitor our customer’s business’s search engine rankings for relevant keywords in their industry.
This helps us understand how well their website is performing in the search engines and how well it competes against other businesses in the area.
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We track how often our customer’s business is appearing in the Google Maps “map pack” results.
This is an important indicator of how well their business is performing in local search results.
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We monitor the number and quality of online reviews for our customer’s business on Google, Yelp, and other review sites.
Positive reviews can help to boost their local SEO efforts and increase visibility in the map pack results.
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We track the number of visitors to their website and how they are interacting with their site.
This helps us understand how well their website is performing and how well it is attracting and engaging local customers.
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We keep track of the number of phone calls and store visits generated from their website and Google My Business profile, as well as any other marketing campaigns they might have been running.
This gives us an idea of how effectively their marketing efforts are driving in-person interactions.
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We track the revenue and sales and see if they are increasing as a result of their Local SEO efforts.
By consistently tracking these essential performance metrics, we empower our clients to grasp the influence of their local SEO initiatives on their visibility, reputation, and bottom line. Utilizing this information, we pinpoint opportunities for enhancement and fine-tune our approach as needed. In collaboration with our clients, we establish attainable objectives and diligently monitor advancements. Our support enables small businesses to refine their local SEO tactics, ultimately leading to improved visibility, engagement, and increased revenue over time.
Want To See What The Competition Is Up To?
Let’s Take A Look!
Schedule a complimentary Competitive Analysis today! We’ll not only analyize and show you YOUR venture’s search and PPC data, but also your competitions—allowing us to see where opportunities are, informing our strategy for success.
What’s The Difference?
Google My Business
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Google Profile Manager
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Google Business Profile
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Google My Business 〰️ Google Profile Manager 〰️ Google Business Profile 〰️
In November 2021, Google announced significant changes to the Google My Business platform, and more updates were made in 2022.
Name Change: The platform has been renamed to “Google Business Profile,” which was not unexpected as GMB Help documents had already begun using the term “profile” instead of “listing” months ago. However, the platform was previously known as “Google+” and “Google Local,” and it may take a while for the name “GMB” to fall out of use.
Accessibility: One of the significant changes is that the GMB app was to be retired in 2022. Instead, business managers will be encouraged to access their profiles through “an upgraded experience” on Google Search or Google Maps. This option is already available by simply searching for the name of the business or “my business” if logged in and clicking on the profile that appears. This may already be a common way to access their profile for single-location businesses.
Support: Google has also announced that the current GMB web portal will “transition to primarily support larger businesses with multiple locations.” This has led to mixed reactions from search optimization and digital marketing professionals, with some speculating that Google is moving away from supporting small and medium-sized businesses. In contrast, others suggest that the impact on most small businesses will be minimal as the desktop platform is already used primarily by agencies and multi-location businesses. However, Google has promised to provide more details on these changes in the coming months, so it remains to be seen as the actual outcome.
With the frequent updates to the Google Business Profile platform, it's easy to feel a bit swamped. But fear not, THE FREEMAN AGENCY has got your back! For a local enterprise, adapting to the swift transformations in the digital realm can be daunting.
Our adept team is committed to guiding local businesses like yours through the intricate maze of digital marketing. We keep our finger on the pulse of industry shifts, including the latest tweaks to the GMB platform by Google.
With our assistance, you can be confident that your business will maintain its online prominence and competitiveness, irrespective of Google's modifications. We've got all bases covered, from managing your Google Business Profile to finetuning your website for local SEO.
Don't let these updates ruffle your feathers; we're here to handle them for you! Place your trust in THE FREEMAN AGENCY, and you'll have one less headache to deal with! You focus on running your business, and we'll take care of the local marketing. Reach out to us now to discover how we can support your local business's flourishing digital presence.
Starting The Local SEO Process
Complimentary Preliminary Analysis
Please note that we don’t take every client, but we will do a preliminary analysis to see if your project is a good fit. We will review the outcome of that analysis at the next step.
The Interview
In this step, we will interview each other. We are selective about our clients, just as you should be selective about the SEO Company that you hire.
The more the merrier, so bring your team!
Engagement
If we decide together to engage, we will schedule a kickoff meeting in as little as three business days.Here we will set up you plan and start optimizing right away.
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