National & International SEO
Our SEO Services
Important Considerations when choosing your SEO Services Provider:
Understand the importance of our comprehensive and ethical SEO services to maximize online visibility.
Invest in a reputable company that offers white hat SEO strategies tailored to your industry needs.
Analyze ROI potential when selecting an SEO partner for long-term success with increased organic traffic and conversions.
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Achieving National SEO Success Demands Persistence and Ongoing Effort
Like seasoned athletes who know the grit required to excel in their sports, we recognize the unwavering dedication necessary to rise above the competition in any field. The grueling nature of long-distance races, such as marathons, is a perfect metaphor for this type of sustained effort.
Preparing for a marathon is a long-term commitment that requires discipline and a steady approach. It involves more than just racking up miles; it's about careful planning of nutrition, rest, and recovery. The process is a test of mental fortitude and physical endurance, calling for significant dedication and effort.
The distinction between marathon running and sprinting is an apt analogy here. Sprinting is all about instant bursts of energy and high velocity, while marathon running requires careful endurance and the ability to maintain a consistent pace over a vast distance. The objective isn't to cross the finish line in record time for a short race, but to keep up a competitive speed for the duration of a much longer route.
In the same vein, mastering SEO is more comparable to the endurance of a marathon than the swift dash of a sprint. It's not about seeking immediate, ephemeral boosts but about the steady and purposeful construction of a durable online presence, sustained by continuous endeavors over the long haul. It entails a thorough engagement with the labyrinthine workings of search engines and a readiness to adapt to their ongoing evolution. The key is to invest in consistent, diligent work and steadfast commitment to secure enduring growth.
At its core, SEO resembles the long-distance runner's journey; it requires ongoing dedication, a consistent pace, and unwavering determination to succeed. Endurance, perseverance, and an understanding that quick fixes don't lead to lasting success are crucial. However, with the right approach and persistent effort, the rewards can be substantial and fulfilling.
3 Content Commitments You Must Make:
Exceptional Content
To Be Successful You Must Have a Strong Commitment to Creating Exceptional and Engaging Content.
Continual Content Creation
The Most Successful National SEO and International SEO Campaigns Create a LOT of Content on a Regular Basis.
Nonstop Updates
You Must be Prepared to Continually Update Your Existing Content to Keep it Fresh and Accurate.
Ready For Great Content?
The Importance of Technical SEO
Technical SEO encompasses the essential, yet often unseen, elements of a website that influence its presence in search engine results pages (SERPs). This involves the architecture of the site, the coding language, and how search engines crawl and index the site's pages. The significance of technical SEO cannot be overstated; it forms the bedrock upon which other SEO strategies build. Without it, even the most compelling content and sophisticated marketing tactics may fail to achieve their desired impact.
Consider these seven technical factors that are pivotal to your website's SEO success. If these aren't on your or your SEO provider's radar, you're likely missing out on key opportunities:
Crawlability: This is about the ease with which search engine bots can navigate and map out your site's structure. Issues with crawlability can stem from dead links, repetitive content, or confusing site navigation.
Indexability: This is the search engine's capability to include your site's pages in its index—a critical database for generating search results. Problems with indexability can arise from content repetition, pages blocked from search engines, or misconfigured robots.txt files.
Mobile Optimization: The surge in mobile internet access necessitates that websites be optimized for mobile users. This means having a responsive design, quick loading times, and a user-friendly interface for mobile devices.
Structured Data: Implementing specific coding (like schema.org annotations) can clarify the content and structure of your site to search engines. Structured data can encompass details such as product specs, user reviews, and event information.
Page Load Speed: How quickly your site loads is crucial. Slow-loading sites are a detriment to user experience and can negatively affect visibility in search results. Don't be deceived by page caching into thinking your site is swift—often, it's not as fast as it seems.
Security: This aspect involves safeguarding your website and its visitors from harmful cyber threats. Measures for security include adopting HTTPS protocols and keeping the site's software up to date.
International and Local SEO: This involves tailoring your site for different languages and regions. It can involve using hreflang tags for language or regional URLs and creating localized versions of your site for various markets.
It's essential to recognize that these points are not exhaustive. There are numerous other technical SEO aspects that could emerge. Regular audits and monitoring of your website are vital to ensure it remains technically robust and devoid of issues that could adversely affect your SEO outcomes.
“Opportunities often go missed because they come disguised as hard work and effort. We use analytics to recognize opportunities, we then employ sweat and attention to detail to outflank our competitors.”
Most Common Technical SEO Issues
Does Your Site Require A Technical SEO Analysis?
Three Myths Why You’re NOT doing SEO—A Common Issue for Businesses
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Some believe that SEO is a one-time process: “We’ve already done SEO and it didn’t work!”
Many people believe that they don’t need to do anything else once they’ve optimized their website. However, SEO is an ongoing process, and it’s important to regularly update your website and create new content to maintain and improve your search engine rankings.
The worst myth of them all, often “sold” to someone by a web designer that said “We can optimize your site when we build it.”
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Some believe SEO is a quick and easy process: SEO is a complex process that takes time and effort to get right. It’s not something that can be done overnight, and it’s not always easy to achieve good results. SEO requires a lot of research, experimentation, and consistent monitoring.
While you’re waiting to get started your competitors are already in the race. This is a Marathon, to compete you have to start!
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Some believe that SEO is only for big companies: SEO is not just for big companies; it’s for any business with an online presence. No matter the size of your business, SEO can help you reach more customers and increase your online visibility.
Don’t believe that you aren’t big enough for SEO. Everyone started somewhere. You just need to start!
Want To See What The Competition Is Up To?
Let’s Take A Look!
Schedule a complimentary Competitive Analysis today! We’ll not only analyize and show you YOUR venture’s search and PPC data, but also your competitions—allowing us to see where opportunities are, informing our strategy for success.
The Importance of User Behavior to National SEO
The significance of user behavior in SEO cannot be overstated, as it serves as a barometer for the content's quality and pertinence. Search engines employ a variety of metrics to gauge a site's content value, and among these, user behavior is a key indicator.
Visitors to a website contribute to a pool of data that search engines analyze to deduce user satisfaction with the site's content. Metrics such as duration of visit, the tally of pages perused, and the bounce rate—which reflects the proportion of visitors who exit the website after viewing just a single page—provide insights into user engagement.
A website that demonstrates high user engagement metrics suggests to search engines that its content is pertinent and beneficial to visitors, potentially boosting the site's rankings in search results. Conversely, low engagement metrics might signal to search engines that the website's content is either irrelevant or lacks value, potentially leading to a negative impact on its search rankings.
Furthermore, by tracking user behavior, webmasters and marketers can refine their website pages, pinpointing aspects that fail to satisfy user needs and require enhancements in design, navigation, or content.
Key User Behaviors To Monitor For SEO
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Bounce rate is a metric that measures the percentage of users who leave a website after only viewing one page. High bounce rates can be caused by poor website design, slow loading times, irrelevant or low-quality content, or a lack of calls to action.
A high bounce rate can indicate that a website's content is irrelevant or valuable to users. By monitoring and analyzing bounce rates, website owners can identify areas of their site that need improvement and make changes to reduce the bounce rate and improve user engagement.
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Time on site measures the amount of time a user spends on a website. Longer time on site can be caused by interesting and useful content, good website navigation, and easy access to the content.
A higher time on site can indicate that a user is engaged with the content and find it valuable. By monitoring time on site, website owners can identify areas of their site that engage users, keep them interested, and make changes to improve user engagement.
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Pages per session measures the number of pages a user views during a single session on a website. High pages per session can be caused by good website design, easy navigation, and interesting and valuable content.
A higher number of pages per session can indicate that a user is engaged with the content and finds it helpful. By monitoring pages per session, website owners can identify areas of their site that engage users, keep them interested, and make changes to improve user engagement.
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CTR measures the number of clicks a website receives divided by the number of impressions (views). A high CTR can indicate that a website's meta-data (title and description) and link text effectively encourage users to click.
By monitoring CTR, website owners can identify areas of their site that are not effectively engaging users and make changes to improve user engagement.
• Bounce Rate • Time On Site • Pages Per Session • Click Through Rate (CTR) • Scroll depth • Exit pages • Pages Per Session • Heatmaps • Conversion rate • Unique visitors • Acquisition channel • Landing pages • Goal completions • Event tracking • In-page click tracking
• Bounce Rate • Time On Site • Pages Per Session • Click Through Rate (CTR) • Scroll depth • Exit pages • Pages Per Session • Heatmaps • Conversion rate • Unique visitors • Acquisition channel • Landing pages • Goal completions • Event tracking • In-page click tracking
Begin Tracking User Behavior and Improve SEO
SEO Basics - Included in All Campaigns
In addition to the special considerations already discussed here on this page, all SEO campaigns include the following:
Keyword research: Pinpointing the search terms and phrases your potential customers utilize when looking for products or services similar to yours is a pivotal step. It's essential to weave these keywords thoughtfully into your website’s content, meta descriptions, and URLs.
On-page optimization: (Essentials of SEO) This entails refining your site's content, meta descriptions, and URL structures to include pertinent keywords and to be easily interpretable by search engines. Additionally, it ensures your website is responsive on mobile devices, boasts swift loading times, possesses a coherent structure, and offers straightforward navigation.
Content production: Collaborating closely with your team, we generate or assist in crafting content that is not only of high quality but also relevant and valuable, effectively addressing the queries of your prospective customers. Our content range spans across various formats including blog articles, video content, infographics, and more.
Cultivating backlinks: Backlinks are inbound links from external websites directed at your own. These links serve as a form of endorsement for your site and can positively influence your search engine placement. To cultivate a robust backlink profile, we engage in outreach campaigns, guest blogging opportunities, and social media engagement, although our primary focus lies in earning organic backlinks by creating and disseminating exceptional content.
Technical SEO: This facet of SEO focuses on fine-tuning the website's architecture and underlying code to guarantee search engines can effortlessly crawl and index its content. Activities include repairing any broken links, generating an XML sitemap, and confirming that the site is optimized for mobile devices.
Analytics monitoring and continual analysis: By vigilantly tracking and interpreting your website's search engine positions, organic traffic patterns, and visitor interactions, we can pinpoint aspects of your site that may require enhancements and comprehend the effects of modifications on your SEO results.
Expanded Digital Marketing Services
IN ADDITION TO SEO SERVICES, BUSINESSES CAN ALSO LEVERAGE OUR OTHER SERVICES:
MORE THAN JUST MANAGING SEO ACCOUNTS, OUR AGENCY ENSURES THAT YOUR BUSINESS’S DIGITAL MARKETING IS A SUCCESS.
THE FREEMAN AGENCY is one of the industry’s most trusted full service agencies.
Our National SEO / International SEO Process
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It All Begins Here
Click on the Icon to the left to set up a Discovery Call with our team. It all begins here. Together we will determine if you are the right fit for our program. If we determine that we are a good fit together we will move forward to a Comprehensive Initial Analysis Report (IAR)
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Proper Prior Planning
This is the most comprehensive analysis in the SEO industry. A team of researchers will take approximately 3 weeks to assemble the data for this report. The results is a collection of over 9 reports. When completed we will schedule a delivery call which typically takes 1 1/2 hours. We ask that all stake holders from your team be present.
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Industry Leading Process
Depending on your industry we will collect 300 - 600 target keywords. Our keyword selection process is extensive, considering keywords you may already rank for, your competitors' keywords, an internal focus group who will assess your site from a lay perspective, followed by an extensive variant search.
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This is where the nerds come in.
The Technology Assessment determines if there are any technological issues with you website. This includes an analysis of the platform your using, its performance, in addition to structural evaluation, and site speed and lighthouse testing.
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Identify who we have to beat.
Not only do we investigate competitors to identify keyword opportunities, but we must also analyze both their strengths and weaknesses. This analysis help determine and establish priorities.
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Backlink Analysis and More.
Do we have a solid start on backlinks? At ground zero? Understanding authoritativeness of the site is an important step to establishing priorities. Comparing our strengths to the competition also helps in prioritizing SEO tasks.
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More than 150 Checkpoints
This is the basic on-page analysis of all content of the site. Is it structured properly? We check more than 150 on-page elements to insure that content is indeed SEO "friendly.”
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If you can't make money then what's the point?
Not all keywords are created equal. Some are more competitive than others, some drive large amounts of traffic but convert poorly, some drive low amounts of traffic but have high conversion rates. We spend a huge amount of time and analysis making these determinations with you.
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Bring Coffee
Once we have collected and analyzed all of this information it's time to deliver the data to you. We don't take this step lightly. The best SEO campaigns have involvement of the client right from the get go. Your input is not only valuable, it's necessary.
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The Devil is in the details.
We start with an overarching strategic plan, then break it down in to a 90 day rolling tactical plan. What priorities needs to be accomplished and in what order? Do you have additional resources that can be utilized for the project? Copywriter(s), Graphic Designers(s), Web Developers or designers?
Do you need us to handle all aspects or lead/coordinate a internal or external team?
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One hand MUST know what the other is doing.
Successful SEO Campaigns come from a seamless collaboration between the SEO Company and the client. We accomplish this through a commitment to continuous communication.
We monitor every step through our project management system and scheduled weekly calls.
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Reporting Holds Everyone Accountable
You shouldn't have to hunt down your SEO Company for reports. We send regular reports on a cadence we agree on. While we can't guarantee results (and if any SEO Company says they can you should run) we can and do guarantee that you will be informed every step of the way with clear and concise reports on project progress reporting, Rankings, and Traffic.
We Live by the adage, "If you can't measure it, you can't manage it."
How to Start Your National SEO Campaign
Complimentary Preliminary Analysis
Please note that we don’t take every client, but we will do a preliminary analysis to see if your project is a good fit. We will review the outcome of that analysis at the next step.
The Interview
In this step, we will interview each other. We are selective about our clients, just as you should be selective about the SEO Company that you hire.
The more the merrier, so bring your team!
Comprehensive Analysis
This is the most comprehensive analysis performed by any SEO Company. It takes us about 3 - 6 weeks to prepare (depending on the complexity of the project). The delivery meeting for this analysis is usually 1 1/2 hours.
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