News SEO For Publishers
Customized News SEO: Overcoming Unique Challenges for Publishers
News SEO is all about boosting the online presence of news articles and press releases in search engine rankings, leading to increased traffic and heightened visibility for a news organization’s digital platform. This specialized SEO practice focuses on fine-tuning news content, including articles and press releases, for search engines. It encompasses refining headlines, meta descriptions, and essential on-page elements to elevate the prominence of news content on search engine results pages (SERPs).
Additionally, it involves cultivating backlinks to news pieces to amplify their influence and reach. News publishers must adopt a tailored strategy for News SEO, given the distinct challenges they encounter, such as the risk of keyword cannibalization, inconsistent internal linking, and the imperative to sustain rankings for essential keywords amidst the relentless cycle of content updates.
The landscape of SEO for news publishers is fraught with unique obstacles. The relentless pace of content updates, a multitude of authors, and constrained technical resources mean that conventional SEO tactics might fall short. Hence, news publishers benefit from collaborating with an SEO provider that grasps these specialized hurdles and can devise bespoke solutions.
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At THE FREEMAN AGENCY, we are adept at delivering SEO strategies tailored for news publishers. We recognize the critical need to preserve rankings for essential keywords, avert keyword cannibalization, and ensure a coherent strategy for internal linking. Our team of seasoned professionals keeps abreast of the evolving SEO guidelines and search engine algorithms, positioning us to guarantee that your news platform consistently stays at the forefront.
Prevalent SEO Challenges
Outlined here are prevalent SEO challenges that news publishers might encounter and the potential ramifications of these issues. Partnering with THE FREEMAN AGENCY, you can trust in our commitment to deploying strategies that mitigate these challenges, thereby enhancing the visibility and readership of your news website.
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Lack of understanding of search engine algorithms: Many publishers may not clearly understand how search engines work and how to optimize their content for better visibility in search results. This can result in a failure to rank well for relevant keywords and a decrease in visibility and traffic from search engines.
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Publishers may inadvertently create multiple versions of the same content, which can lead to penalties from search engines for duplicate content. This can result in a decrease in visibility and traffic from search engines, as well as a decrease in the overall authority of the website.
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Poorly optimized meta tags and headlines: Search engines use meta tags and headlines to understand the content of a page. If they are not optimized properly, it can affect the visibility of a page in search results. This can result in a failure to rank well for relevant keywords and decrease visibility and traffic from search engines.
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As publishers add new content and writers may not be SEO proficient, they may inadvertently "write over" a current ranking with later news, failing to hold rankings for significant keywords. This can result in a decrease in visibility and traffic from search engines and a loss of potential revenue.
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Publishers may use internal linking in a confusing manner, which can negatively impact the search engine's ability to understand the structure and importance of a website's content. This can result in a decrease in visibility and traffic from search engines, as well as a reduction of the overall authority of the website.
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Publishers may not have the technical knowledge or resources to properly implement SEO best practices, such as optimizing site structure and navigation. This can result in a failure to rank well for relevant keywords and decrease visibility and traffic from search engines.
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With the increasing number of mobile users, not optimizing the content for mobile devices can affect the visibility in search results. This can result in a decrease in visibility and traffic from search engines and a loss of potential revenue from mobile users.
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If a publisher's website has a poor user experience, it can negatively impact its search engine rankings. This can result in a decrease in visibility and traffic from search engines, as well as a loss of potential revenue from users who have a poor experience on the site.
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How News SEO will Improve Your Already Exceptional Content
We recognize the dynamic and competitive landscape of the news sector, where having an edge is crucial. Even when a news outlet already produces stellar content, the application of SEO can elevate its impact. Our services take a holistic route, anchoring user behavior insights as a core element of our strategy. This includes refining content for search engine algorithms and harnessing user engagement data to pinpoint trending topics, bridge content voids, enhance site navigation, and fine-tune revenue generation tactics.
Consider these ways SEO can bolster a news organization’s content quality:
Broader Audience: By leveraging News SEO, your news pieces and announcements can gain higher visibility on search engine results pages (SERPs), leading to more website traffic and broader exposure. Such an uptick in visibility can translate to a growth in readership and, consequently, revenue.
Edge Over Rivals: As the online news space becomes increasingly saturated, it's imperative to gain a competitive edge. News SEO can propel your content to higher search result rankings, placing you a step ahead of other outlets.
Sustained Growth: Implementing News SEO is an ongoing endeavor that pays dividends over time. A well-crafted strategy can not only extend your reach and outpace competitors but also deliver substantial results that contribute to enduring success.
Trending Content Insights: Delving into user interaction data enables news organizations to discern which stories resonate most with their audience. This intel can guide the production of similar content, aligning more closely with reader preferences and optimizing the content strategy.
Filling the Void: User behavior data sheds light on topics that attract significant interest yet lack coverage on your platform. Addressing these gaps by creating targeted content can capture additional traffic, fostering greater relevance and reader engagement.
Streamlined Navigation: Insights into which sections of a website are frequented most can inform enhancements to site navigation. Streamlining access to sought-after content can enrich the user experience, bolstering retention and encouraging conversions.
Monetization Optimization: Analyzing traffic patterns can also inform smarter monetization. Identifying high-traffic areas can pinpoint prime real estate for advertisements, potentially boosting advertising revenue and other monetization avenues.
In essence, our News SEO service is crafted to augment the content of news organizations by integrating user behavior analysis into a comprehensive strategy. This approach not only optimizes content for search engines and escalates website traffic but also leverages user data to spotlight in-demand content, uncover content opportunities, refine navigation, and amplify monetization efforts. By adopting this methodology, news outlets can enhance their readership, engagement, and financial gains, solidifying their online presence and achieving their objectives.
“It’s a fundamental business principle that you can’t manage what you don’t measure. This rings especially true for News SEO Optimization.”
3 Content Commitments You Must Make:
Exceptional Content
To Be Successful You Must Have a Strong Commitment to Creating Exceptional and Engaging Content.
CONTINUAL CONTENT CREATION
The Most Successful National SEO and International SEO Campaigns Create a LOT of Content on a Regular Basis.
NONSTOP UPDATES
You Must be Prepared to Continually Update Your Existing Content to Keep it Fresh and Accurate.
Successful News SEO Starts Here
Great News SEO Takes Time and Exceptional Effort
SEO for news is a marathon, not a sprint, demanding steadfast commitment and a methodical approach. Instantaneous results are unrealistic; it unfolds gradually, necessitating meticulous audience research, content creation and refinement, as well as the cultivation of backlinks. The dynamic nature of search engine algorithms means that ongoing vigilance and fine-tuning are essential.
For a news outlet to excel in News SEO, a well-defined, enduring strategy is paramount. This entails equipping journalists and editorial staff with SEO literacy, establishing mechanisms for data scrutiny and interpretation, and allocating resources for perpetual optimization and link acquisition endeavors. Patience is key, as the fruits of these labors may not be apparent for months. However, with unwavering dedication to these strategies, news organizations can secure enduring triumphs in the realm of News SEO.
Three Common Myths For NOT Doing News SEO:
While SEO can be challenging and there are plenty of reasons that you should not start, here are three reasons that you may be considering delaying your start that are myths…
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SEO is only for big Publishers: SEO is not just for big publishers; it’s for any publisher of any size. No matter the size of your publication, SEO can help you reach more customers and increase your online visibility.
Don’t believe that you aren’t big enough for SEO. Everyone started somewhere. You just need to start!
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SEO is a one-time process: We’ve already done SEO and it didn’t work! Many people believe that they don’t need to do anything else once they’ve optimized their website. However, SEO is an ongoing process, and it’s important to regularly update your website and create new content to maintain and improve your search engine rankings.
The worst myth of them all, often “sold” to someone by a web designer that said “We can optimize your site when we build it.”
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…or that SEO is a quick and easy process: SEO is a complex process that takes time and effort to get right. It’s not something that can be done overnight, and it’s not always easy to achieve good results. SEO requires a lot of research, experimentation, and consistent monitoring.
While you’re waiting to get started your competitors are already in the race. This is a Marathon, to compete you have to start!
Want To See What The Competition Is Up To?
Let’s Take A Look!
Schedule a complimentary Competitive Analysis today! We’ll not only analyize and show you YOUR venture’s search and PPC data, but also your competitions—allowing us to see where opportunities are, informing our strategy for success.
We Offer Vertical Exclusivity and Confidentiality
As a specialized SEO firm with a deep understanding of the news and publishing sector, we provide vertical exclusivity, ensuring we do not serve any other publisher within your niche. Our commitment to delivering top-tier service and outcomes means we consciously avoid any potential conflicts of interest by not engaging with multiple publishers from the same sector. This dedication gives our clients the assurance that our efforts are singularly focused on propelling them to the forefront of their market.
Rest assured, when partnering with us, there will be no collaboration with your direct rivals in your particular niche. This non-competition stance allows us to offer a level of focus and exclusivity that sets us apart from other SEO firms, paving the way for your enduring success in News SEO.
Our promise of vertical exclusivity is a cornerstone of our service proposition, underpinning our pledge to deliver unparalleled service and results. Should you require further clarification on our exclusivity commitment, please reach out to your business development liaison. They are ready to address any inquiries and elaborate on how our policy of vertical exclusivity can advance your news organization.
Please be aware that due to our commitment to exclusivity, we conduct a thorough conflict check prior to drafting any proposals or initiating any projects. This step confirms that we are not representing any of your direct competitors within your niche, ensuring that we can offer you the highest level of service and results. Recognizing the highly competitive nature of the news industry, we are dedicated to providing our clients with the most effective service and outcomes.
In essence, our policy of vertical exclusivity enables us to craft bespoke solutions for the news and publishing industry, distinguishing our services from other SEO companies that provide generic services to a broad client base. This policy also ensures our unwavering commitment to assisting our clients in achieving the most favorable results in their market. For any questions or further discussion regarding our policy of exclusivity, please consult with your business development representative for more information.
Expanded Digital Marketing Services
IN ADDITION TO SEO SERVICES, BUSINESSES CAN ALSO LEVERAGE OUR OTHER SERVICES:
MORE THAN JUST MANAGING SEO ACCOUNTS, OUR AGENCY ENSURES THAT YOUR BUSINESS’S DIGITAL MARKETING IS A SUCCESS.
THE FREEMAN AGENCY is one of the industry’s most trusted full service agencies.
The News SEO Process:
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It All Begins Here
Set up a Discovery Call with our team. It all begins here. Together we will determine if you are the right fit for our program. If we determine that we are a good fit together we will move forward to a Comprehensive Initial Analysis Report (IAR)
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Proper Prior Planning
This is the most comprehensive analysis in the SEO industry. A team of researchers will take approximately 3 weeks to assemble the data for this report. The results is a collection of over 9 reports. When completed we will schedule a delivery call which typically takes 1 1/2 hours. We ask that all stake holders from your team be present.
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Industry Leading Process
Depending on your industry we will collect 300 - 600 target keywords. Our keyword selection process is extensive, considering keywords you may already rank for, your competitors' keywords, an internal focus group who will assess your site from a lay perspective, followed by an extensive variant search.
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This is where the nerds come in.
The Technology Assessment determines if there are any technological issues with you website. This includes an analysis of the platform your using, its performance, in addition to structural evaluation, and site speed and lighthouse testing.
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Identify who we have to beat.
Not only do we investigate competitors to identify keyword opportunities, but we must also analyze both their strengths and weaknesses. This analysis help determine and establish priorities.
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Backlink Analysis and More.
Do we have a solid start on backlinks? At ground zero? Understanding authoritativeness of the site is an important step to establishing priorities. Comparing our strengths to the competition also helps in prioritizing SEO tasks.
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More than 150 Checkpoints
This is the basic on-page analysis of all content of the site. Is it structured properly? We check more than 150 on-page elements to insure that content is indeed SEO "friendly.”
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If you can't make money what's the point?
Not all keywords are created equal. Some are more competitive than others, some drive large amounts of traffic but convert poorly, some drive low amounts of traffic but have high conversion rates. We spend a huge amount of time and analysis making these determinations with you.
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Bring Coffee!
Once we have collected and analyzed all of this information it's time to deliver the data to you. We don't take this step lightly. The best SEO campaigns have involvement of the client right from the get go. Your input is not only valuable, it's necessary.
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The Devil is in the details.
We start with an overarching strategic plan, then break it down in to a 90 day rolling tactical plan. What priorities needs to be accomplished and in what order? Do you have additional resources that can be utilized for the project? Copywriter(s), Graphic Designers(s), Web Developers or designers? Do you need us to handle all aspects or lead/coordinate a internal or external team?
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One hand MUST know what the other is doing.
Successful SEO Campaigns come from a seamless collaboration between the SEO Company and the client. We accomplish this through a commitment to continuous communication. We monitor every step through our project management system and scheduled weekly calls.
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Reporting Holds Everyone Accountable
You shouldn't have to hunt down your SEO Company for reports. We send regular reports on a cadence we agree on. While we can't guarantee results (and if any SEO Company says they can you should run) we can and do guarantee that you will be informed every step of the way with clear and concise reports on project progress reporting, Rankings, and Traffic.
We Live by the adage, "If you can't measure it, you can't manage it."
How to Get Your News SEO Campaign Started
Complimentary Preliminary Analysis
Please note that we don’t take every client, but we will do a preliminary analysis to see if your project is a good fit. We will review the outcome of that analysis at the next step.
The Interview
In this step, we will interview each other. We are selective about our clients, just as you should be selective about the SEO Company that you hire.
The more the merrier, so bring your team!
COMPREHENSIVE ANALYSIS
This is the most comprehensive analysis performed by any SEO Company. It takes us about 3 - 6 weeks to prepare (depending on the complexity of the project). The delivery meeting for this analysis is usually 1 1/2 hours.
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