SEO built for
editorial speed.
Google News Optimization
Technical setup, article markup, and editorial workflow optimization to get your content into Google News and Top Stories.
Topical Authority
Content cluster strategy that builds deep topical coverage, signaling expertise to Google across your core subject areas.
Speed & Core Web Vitals
News readers are impatient. We optimize load times, CLS, and LCP to keep bounce rates low and rankings high.
Keyword & Trend Research
Identifying trending topics before they peak, so your coverage captures search traffic at the right moment.
Backlink Strategy
Building the domain authority and editorial links that separate high-traffic publications from ones that never break through.
Traffic Reporting
Sessions, page views, Google News appearances, and organic rankings — tracked and reported monthly.
News SEO isn't slower.
It's a different game entirely.
Standard SEO builds authority over months. News SEO adds a second dimension: freshness. Google can crawl and index a new article within minutes of publication — and the Top Stories carousel rewards publishers who are fast, technically sound, and topically authoritative.
Most news sites leave significant traffic on the table because they treat SEO as an afterthought to editorial. We integrate SEO into the workflow — so every article is optimized at the moment it's published, not retrofitted weeks later when the traffic window has closed.
Get a Free AuditHow we build an editorial
SEO program that scales.
Technical Eligibility & Setup
Google News requires specific technical signals: news XML sitemaps, article structured data, correct byline and date markup, fast load times, and a clean crawl profile. We audit and configure all of it — establishing the foundation that makes your content eligible for Top Stories.
Topical Authority Strategy
Google rewards publishers who demonstrate deep expertise in specific topics. We build content cluster strategies around your core subjects — comprehensive coverage that signals authority and positions your publication as the definitive source in your niche.
Trend Targeting & Workflow
Identifying trending searches before they peak so your coverage captures the traffic window. We integrate SEO into your editorial workflow with real-time keyword tools and content briefs that writers can execute on deadline — without slowing down the newsroom.
News SEO questions,
answered straight.
There's no longer a manual submission process. Google automatically evaluates news publishers against its content policies and technical requirements. What matters is meeting those requirements — original reporting, strong E-E-A-T signals, proper technical setup, and a clean, trustworthy site.
Regular SEO builds authority through consistent optimization over time. News SEO adds a time dimension — freshness, speed to publish, and capturing trend traffic at the right moment. News sites also face unique technical challenges: high publication volume, article expiration, dynamic content, and executing SEO on deadline.
Topical authority is Google's measure of how comprehensively and credibly a site covers a given subject area. Publications with strong authority rank faster for new articles in their niche — Google trusts their coverage. Building it requires strategic content planning, not just publishing volume.
It doesn't have to. The goal is making SEO fast and habitual — headline templates, content brief formats, and CMS settings that handle the technical side automatically. We design for newsroom speed, not against it.
Ready to grow
your readership?
Book a free publication SEO audit and let's identify what's holding your traffic back.
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