Full-service PPC management,
start to finish.
Keyword Research
Deep competitive keyword analysis identifying the highest-intent, best-value terms in your market — including the negatives that stop wasted spend before it starts.
Ad Copy & Creative
Compelling search ads and responsive display ads written and tested to maximize click-through rates — against headlines that actually convert, not just attract clicks.
Bid Strategy & Optimization
Smart bidding configurations, audience layering, device adjustments, and ongoing bid management to stretch your budget toward the conversions that matter most.
Landing Page Strategy
Audit and recommendations for the pages your ads send traffic to — because the best ad in the world can't fix a landing page that doesn't convert.
Conversion Tracking
Proper setup of Google Ads conversion tracking, call tracking, and GA4 integration — so you know exactly what your ad spend is actually producing.
Monthly Reporting
Clear, plain-English performance reports covering spend, impressions, clicks, conversions, cost per conversion, and what we optimized that month.
The fastest path to
qualified traffic.
When someone searches "commercial plumber Los Angeles" or "best CRM for small business," they're ready to act. PPC puts you at the top of that search instantly — before SEO has had time to build. Done right, it's the most controllable, measurable channel in digital marketing.
The problem is that most PPC campaigns bleed money. Broad match keywords, irrelevant traffic, weak landing pages, and set-it-and-forget-it management. We've audited hundreds of accounts and the fix is almost always the same: tighter targeting, smarter negatives, and relentless attention to cost per conversion — not just cost per click.
Get a Free PPC AuditWhat a well-managed PPC
campaign actually looks like.
Audit, Research & Account Build
We start by auditing your current account (or building one from scratch). Keyword research, competitor analysis, campaign structure, ad group architecture, and negative keyword lists — all built before a single dollar is spent. The setup is where campaigns are won or lost.
Launch, Test & Optimize
Ads go live with full conversion tracking in place. We monitor performance closely in the first 30 days — pausing poor performers, scaling winners, refining bids, and adding negatives. The first month is about learning fast. By month two, we're spending smarter.
Monthly Management & Reporting
Ongoing keyword expansion, ad testing, bid adjustments, and landing page recommendations — every month, every time. You get a clear report showing exactly what happened and what we're doing next. No surprises, no jargon, no wondering where your money went.
PPC questions,
answered straight.
How much should I budget for Google Ads?
Most small-to-mid businesses should plan for at least $1,500–$3,000/month in ad spend to generate meaningful data and results. Below that, campaigns don't get enough traffic to optimize effectively. We'll tell you the realistic number for your specific market before you commit to anything.
What's the difference between PPC and SEO?
PPC delivers traffic immediately — the moment you fund it, your ads appear at the top of search results. SEO builds authority over months but compounds over time. Most businesses benefit from running both: PPC for immediate results and new products, SEO for long-term compounding returns.
How do I know if my PPC campaigns are actually working?
Proper conversion tracking is the answer. Not just clicks — actual tracked actions: form submissions, phone calls, purchases, or chat initiations. We set this up from day one so you can see cost per conversion, not just cost per click. If your current manager can't show you cost per lead, that's a red flag.
Do you manage ads on platforms other than Google?
Our primary focus is Google Ads (Search, Display, and Performance Max). We also work with Microsoft Ads for clients where Bing search share makes it worthwhile. For social media advertising (Meta, LinkedIn, etc.), that's managed under our Social Media services.
Ready to stop wasting
ad spend?
Book a free PPC audit. We'll review your current campaigns and show you exactly where the money is leaking.
Book Your Free PPC Audit